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I offer a complimentary half hour for wedding couples to consult and decide on music and style of dance. It gives me a chance to assess dance ability, so that I can determine how many lessons are needed.
Here is a basic idea of how much time is spent.

5 Lesson Package

Enough time to choreograph a very simple routine, some basic repetitive patterns, a nice opening and maybe a little easy dip.

10 Lesson Package
Enough time to choreograph a beginning, ending and some nice variety in the middle. I like to choreograph to the couples personalities and like it to have a little storyline. I will have time to add in a couple of 'tricks', like a lift or a couple of nice dips and twirls. Most people opt for at least 10 lessons as it gives  time for them to feel more comfortable and develop a bit more muscle memory, so there are no 'blank outs' when in front of a crowd.

15 Lesson Package
Great for couples who feel a little more challenged learning or for couples who really want to 'wow' their guests with something more intricate, plenty of 'tricks' and possibly even a medley of dances. The retention will be very good and there is plenty of time for a storyline and developing technique